Webinar to help propane reps discover customer buying styles

Written on: September 21, 2020 by ICM

The Propane Education & Research Council (PERC) is hosting a propane sales training webinar called “Propane Customers’ Buying Styles.” It is the last in a series by PERC. All webinars are being recorded for future broadcast in PERC’s Learning Center. This webinar ran September 24 and will run again October 6 at 10 am.
The “Propane Customers’ Buying Styles” webinar will give propane marketers a better understanding of how people think and act when going through the sales process. PERC research shows that 75% of customers have a different buying style than sales reps do. Their pacing is different, what motivates them is different, and how they react under pressure is different. These differences can complement each other or create tension that blocks performance. Differences in style affect how people make decisions, run meetings and resolve problems. When style differences create tension, sales and customer service take more time and energy.
Learning about customers’ buying styles will help increase:

  • The ability to observe and read other people’s behavior.
  • The awareness of individual styles and what a sales rep does to heighten or reduce interpersonal stress in others.
  • The ability to adjust behavior to be more effective in difficult interactions without sacrificing integrity.
  • The appreciation of different styles.

To register, visit https://propane.com/propane-customers-buying-styles/.