Written on: November 11, 2021 by ICM
Suburban Propane Partners, L.P. announced the launch of the Homesential Home Protection Program in New Jersey. Homesential allows consumers to build their own home warranty coverage bundle with simple 1-2-3 pricing, no deductibles, no fees on service calls and no out-of-pocket payments for repairs of heating, air conditioning and/or interior electrical. Each coverage type has the same low monthly cost, and customers not only save by bundling two or more together, but get the added benefit of aggregating the annual coverage limit under the warranty.
The launch includes a sponsorship of Rutgers Athletics and its new brand ambassador Eric LeGrand, a Rutgers alumnus and noted philanthropist. The sponsorship will run through 2023 and will include stadium signage, as well as radio and digital ads throughout the men’s football and men’s and women’s basketball seasons.
“Suburban Propane is thrilled to join Rutgers Athletics, for the launch of Homesential, a new home-warranty product in our home state of New Jersey,” said Nandini Sankara, Spokesperson, Suburban Propane. “It’s an honor to work with Rutgers inspirational alumnus Eric LeGrand at this top-rated national university. We wish the Scarlet Knights continued success this season and beyond.”
“Rutgers Athletics welcomes Homesential to our family of partners, and we are certainly proud that such an innovative company has come on board. We look forward to working with the Homesential team for many years to come,” said Ryan Gottlieb, Associate Athletic Director, Rutgers University.
In addition, Homesential has inked a partnership with Eric LeGrand to serve as brand ambassador. In October of 2010, Rutgers football star Eric LeGrand sustained a spinal cord injury at his C3 and C4 vertebrae during a fourth quarter play at MetLife Stadium. Since then, LeGrand has been a leader and advocate for those living with spinal cord injuries.
“I’m very excited to be a part of the Homesential team, especially right here in New Jersey. It is very important that our home equipment is working up to par, but if there is an issue, knowing that there is a solution with Homesential is a breath of fresh air,” said Eric LeGrand.
Homesential will pay homage to LeGrand’s retired jersey number by donating $52 to Team LeGrand, LeGrand’s non-profit organization dedicated to raising funds for the Christopher & Dana Reeves Foundation, for every turnover that the Rutgers football team’s defense secures this season.