Written on: May 8, 2023 by ICM
Synergy Commodity has hired Steve McCracken as Senior Advisor. McCracken has more than 15 years of experience in the fuel industry, ranging from retail to wholesale supply in distillates, propane and biofuels.
“Steve wakes up every morning thinking about how he can make a difference for clients, and that’s what Synergy is all about,” said Synergy CEO Lora Claus.
“His industry experience, particularly with biodiesel, will serve our clients well,” Claus added.
Prior to joining Synergy, McCracken served as sales manager for Sprague Energy, establishing and growing their presence in the Pennsylvania market. From 2007 to 2018, he served in Worley & Obetz’s family of companies. Starting as a retail and commercial sales and marketing manager, he established a bioheat marketing model that would be significantly expanded once McCracken was promoted to Amerigreen, the Obetz’s wholesale marketing arm. Alongside the emerging biodiesel industry, McCracken guided Amerigreen to become a one-stop shop for family fuel companies seeking distillates, propane, biodiesel supply and marketing services. McCracken led Amerigreen to become a business and supply partner for fuel companies throughout the Mid-Atlantic region.
McCracken says he is excited to join the Synergy Commodity team.
“It’s a privilege to bring Synergy’s depth of supply and business resources to customers to create their best supply strategy,” he said.
“We’re at an inflection point with a manic supply environment and policies shifting to low- or no-carbon
fuels,” he added.
McCracken concluded, “We can help customers recognize the opportunity at hand, strengthening community bonds and fostering greater company health for a more prosperous future.”