Written on: April 23, 2026 by ICM
The Propane Education & Research Council (PERC) announced its new advertising campaign, “Your Power Play.”
The propane industry is no longer on the defensive, and propane is uniquely poised for growth due to the many benefits it offers, said PERC, who is asserting propane’s core attributes and advantages over other energy sources using a hockey theme.
In hockey, a power play is a period of advantage for one team over the other. Energy decision-makers are looking for a competitive advantage—an energy “power play” for their homes or businesses.
Safe, reliable, affordable and abundant propane has an edge over other energy sources, said PERC, who has created a general awareness spot, as well as short videos for nine core propane markets (see the agriculture market example here).
Just as a power play advantage in a hockey game has a time limit, this opportunity for propane is fleeting. There has never been a better time for marketers to solve energy challenges and grow gallons. PERC encourages companies to use these videos to show market audiences and communities why propane is their Power Play advantage. View the promo below:
