September 2021

NYSEC promotes new Net-Zero Hero marketing campaign

Runs through April; features Bioheat fuel

The New York State Energy Coalition’s (NYSEC) new Net-Zero Hero™ marketing campaign promotes Bioheat® fuel. Consumers and community leaders are urged to “Be a Net-Zero Hero™” in the campaign that began Sept. 5 and will run through April 2022.

The new campaign highlights Bioheat® fuel’s path to a net-zero carbon future, as “The Renewable Home Heating Fuel” that promotes cleaner air … is better for our planet … is better for the environment … supports American jobs … helps lower emissions … offers energy independence … is better for the Earth … is clean and safe, and is “Delivered Now!”

“New York Bioheat® fuel companies and their customers are net-zero heroes™. New Yorkers are already on a path to net-zero carbon and may not even realize it,” said Rocco Lacertosa, NYSEC President. “We are proud to show the community that we are part of the solution to climate change, and able to lower carbon emissions right now.”

The “Be a Net-Zero Hero™” marketing campaign will deliver more than 70 million impressions and includes digital advertising on NYDailyNews.com, NYPost.com, Newsday.com, and DansPapers.com; digital and printed billboards on LIRR and subway platforms including Penn Station, Barclay’s Center, Ronkonkoma Station, Jamaica Station, Yankee Stadium and others; and exterior signs on buses traveling routes throughout the downstate region. All marketing directs the viewers to TodaysBioheat.com.

Stretching over eight-months, the marketing plan was developed and executed by PriMedia, and is being underwritten by NYSEC and the National Oilheat Research Alliance (NORA).