Written on: July 21, 2021 by ICM
Mitsubishi Electric Trane HVAC US (METUS), Suwanee, GA, has launched a new website: MitsubishiComfort.com. The website serves as a hub for both homeowners and professionals to review information from METUS, supplier of Ductless and Ducted Mini-split and Variable Refrigerant Flow (VRF) heat-pump and air-conditioning systems.
A combination of the company’s homeowner and professional websites, MitsubishiComfort.com is a comprehensive resource with a refreshed user experience. The site highlights the ability of METUS systems to heat and cool any home, any building, anywhere.
On the website, homeowners can learn about the benefits of Mitsubishi Electric heat-pump technology through articles, videos and case studies. They can also use the website to find available rebates, financing information or request a consultation with a Mitsubishi Electric Diamond Contractor or Ductless Pro qualified provider. Diamond Contractor and Ductless Pro qualified providers are independent professionals who have completed METUS training and have a high level of experience with METUS systems.
The new site also boasts considerable content expansion in the product and application sections for ease of use, streamlined navigation and to provide meaningful education for users. Professionals can use the website to locate a distributor, register systems, access tools, sign up for training sessions and find the manufacturer-level support they need to make each project a success. The site includes custom portals for contractors, distributors and METUS employees.
The site has VRF technology displayed in articles on energy efficiency and sustainability — initiatives at the forefront of METUS product development. MitsubishiComfort.com also features a robust lead generation solution to connect homeowners and building owners with preferred local contractors while simultaneously sharing those leads with contractors.
“From the beginning of this project, we knew we wanted to build a website to offer homeowners and professionals an easy way to access a deep amount of information about our systems and all the services we offer,” said Suzanne Rigdon, Director of Digital Marketing at METUS. “We’re confident we’ve met our goals with this new site and can’t wait for our customers to get their hands on it.”