MEMA Provides ULS Heating Oil Marketing Materials to Industry
Written on: August 1, 2018 by ICM
As reported, on July 1, 2018 Massachusetts began the transition to ultra-low sulfur (ULS) heating oil. This marks a pivotal time for our state and region, and it is important for local heating oil and Biofuel dealers to share this positive change with consumers.
Consumer Focus Marketing, in partnership with the Massachusetts Energy Marketers Association and the National Oilheat Research Alliance (NORA), has created an array of marketing materials (some can be customized) for use in spreading awareness about ULS heating oil to Massachusetts customers. These materials are available for print, email, web, and social media marketing. MEMA and NORA have subsidized the design costs for these marketing pieces and they are now available at no cost to all retailers. However, retailers must cover any related bulk printing costs. Materials include bill inserts, postcards, FAQ flyer, Facebook posts and email templates.