KPMA launches statewide bioheat campaign

Written on: November 14, 2016 by ICM

LEXINGTON, KY– The Kentucky Petroleum Marketers Association (KPMA) launched a statewide campaign to promote Bioheat at their third annual Tank & Technical Conference on Nov. 2, 2016.  The campaign will raise awareness about the benefits of Bioheat and educate Kentuckians about using Bioheat to heat their homes and businesses during the frigid winter months.
The centerpiece of the campaign is a fleet of Bioheat branded trucks that will be hitting Kentucky’s roadways beginning this fall.  The trucks are owned by local oil companies and, through a partnership with KPMA and the National Oilheat Research Alliance (NORA), will be wrapped in the Bioheat logo and website:  www.heatingkentucky.com.  These trucks will deliver environmentally friendly Bioheat, a blend of biodiesel with heating oil, across the state.
Kentucky’s inaugural Bioheat wrapped truck is owned by Kentucky-based Woodford Oil (Danville, KY), and the company’s Regional Manager Scott Hacker attended the recent Tank & Technical conference to discuss the newly branded truck.
“We are very pleased with the final look of the truck,” stated Hacker.  “The design is colorful and provides local companies with an exciting and innovative way to promote Bioheat to Kentucky customers.”
A total of 19 trucks have been pledged for this program and 10 trucks are scheduled to be completed before the end of the year.
“We have received great support for the Bioheat truck wrap program,” stated KPMA Executive Director Brian Clark.  “This is an exciting opportunity for Kentucky companies to promote this next generation product that is environmentally friendly, clean burning, and made from domestic renewable resources.  We look forward to spreading the word across Kentucky about the benefits of Bioheat.”
The statewide campaign will continue through 2017 with outreach planned for key Bioheat stakeholders that may not be familiar with the benefits of Bioheat, including realtors and media.  KPMA is also planning to promote Bioheat with local feature stories and a statewide opinion editorial about Bioheat usage in Kentucky’s homes and businesses.
For more information on Bioheat and the Kentucky Petroleum Marketers Association, visit www.kpma.org.
About KPMA
The KPMA represents 180 member companies. Our marketer members own or supply over 3,000 retail fueling facilities (c-stores, service stations, truckstops, cardlocks and marinas) in Kentucky. The association keeps its members up to date on petroleum-related news and information, pertinent developments in state and national government, and issues and trends that affect petroleum marketing and the industry. For more information, contact Brian Clark at 859-226-4374 or visit www.kpma.org.
Source: KPMA