J.C. Penney piloting HVAC services in 'small number of stores'

Written on: December 29, 2016 by ICM

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J.C. Penney is piloting a new service, introducing heating, ventilation and air conditioning services in a “small number of stores,” the company said.

Though the Texas retailer declined to give the number or locations of the stores testing HVAC, the J.C. Penney store at Plano, Texas Collin Creek Mall will be part of the pilot. The display is located next to the store’s appliance showroom.

Locally, J.C. Penney operates stores at Crossgates Mall in Albany, New York and Clifton Park Center.

“We’re always exploring new ideas and partnerships that will entice customers to shop and spend more at J.C. Penney,” company spokeswoman Sarah Hollandtold the Dallas Business Journal.

Irish company Trane is partnering with J.C. Penney (NYSE: JCP) to offer HVAC services, which began testing in November. Analysts say the pilot could be a good gamble, especially given CEO Marvin Ellison‘s experience with similar products during his time with Home Depot.

“This seems to be worth trying, though it is certainly not without risks,” added Steve Dennis, president of retail strategy firm SageBerry Consulting. “HVAC service is a highly fragmented business and J.C. Penney can leverage its national brand recognition and ability to acquire customers at a low cost through leveraging their database.”

For the full story, visit the Dallas Business Journal.

Article courtesy of Albany Business Review