Irving Oil joins MADD Canada for sober driving holiday message 

Written on: November 27, 2020 by ICM

Irving Oil, Saint John, NB, has joined the effort to spread the sober driving message in the Atlantic Region again this holiday season. Irving Oil has been a long-time sponsor of MADD Canada’s Project Red Ribbon awareness campaign.
Running until Jan. 4, Project Red Ribbon raises awareness about the risks of impaired driving, and encourages motorists to always drive sober. MADD Canada Chapter and Community Leaders distribute red ribbons and red ribbon car decals for the public to display as a symbol of their commitment to sober driving and as a tribute to the thousands of Canadians killed or injured each year in alcohol and/or drug related crashes.
For more than 10 years, Irving Oil has joined MADD Canada to share the sober driving message. As Official Sponsor of Project Red Ribbon, Irving Oil proudly displays the red ribbon decals on its fleet vehicles, which cover over 5 million miles each year throughout Atlantic Canada and New England. The company also trains it drivers to identify and report suspected impaired drivers.
“Irving Oil is proud to join MADD Canada to bring this life-saving message to roads and highways throughout our communities,” said Adam Gilmore, Director of Delivered Energy at Irving Oil. “Our fleet travels millions of miles each year, and the safety of our employees, our customers and our communities is always our top priority. We are proud to do our part to make roads safer by raising awareness about the dangers of impaired driving, encouraging everyone to drive sober and by reporting potential impaired drivers.”
Every year, hundreds of Canadians are killed and tens of thousands are injured in alcohol and/or drug-related crashes. Irving Oil and MADD Canada are encouraging all Canadians to do their part to prevent these tragedies by:

  • Planning ahead when you know you will be consuming alcohol, cannabis or other drugs; take a cab or bus, arrange a designated driver or plan to stay over.
  • Never driving impaired or riding with an impaired driver.
  • Calling 911 if you see a driver you suspect is impaired. The call you make could save a life.

Canadians can get their red ribbon or red ribbon car decal (through the MADD Canada website at, by contacting 1-800-665-6233 or, or through local Chapters and Community Leaders.
Founded in 1924, Irving Oil operates Canada’s largest refinery in Saint John, New Brunswick, along with more than 900 fueling locations and a network of distribution terminals spanning Eastern Canada and New England. For more info on Irving’s heating oil sector, visit