Five Northeastern heating oil trade associations have collaborated to launch a campaign to promote clean, renewable Bioheat to consumers and entice heating oil companies to offer Bioheat to their customers.
The campaign, entitled “One Industry – One Choice,” includes the Energy Marketers Association of Rhode Island, the Empire State Energy Association, the Connecticut Energy Marketers Association, the Massachusetts Energy Marketers Association and the New York State Energy Coalition. The effort is also being supported by the National Oilheat Research Alliance (NORA) and the National Biodiesel Board (NBB).
The campaign will utilize social media and web-based display advertising that will lead consumers to information on mybioheat.com and the association’s websites. For retailers, five virtual education sessions will be offered in September in Bioheat supply & infrastructure, Bioheat operational performance, Bioheat retail success stories, Bioheat marketing, and Bioheat: the electrification solution.