Written on: April 19, 2022 by ICM
Grand Rapids, MI-based Heartland Home Services has announced two acquisitions. Financial terms of the transactions were not disclosed.
Heartland has purchased Custom Mechanical, a Delaware-based provider of residential HVAC services. This is Heartland’s first entry on the East Coast. Custom is a family-owned and operated residential service provider that has been serving the community since 1981. For almost four decades, the company has provided prompt, professional and courteous HVAC and plumbing to more than 10,000 homeowners. Custom Mechanical serves a large portion of Delaware and Maryland.
“We are very excited to partner with Heartland, and we are committed to helping expand its presence as a premier best practices and technology-enabled HVAC, plumbing and electrical home services provider,” said Regan Roberts, President of Custom. “With the resources Heartland offers, and our culture-focused work values, we will accelerate our growth as the employer of choice in Delaware and Maryland.”
“The Custom Mechanical team, under Regan’s leadership, gives us a solid platform to expand in their market,” added Heartland CEO Bill Viveen. “We welcome them to the Heartland family of equally fantastic brands. They have a first-class operation, and I can’t wait to see what we will accomplish together.”
Roberts will stay on along with the management team and technicians. The business will continue to operate as normal, empowered with the additional resources from Heartland.
Expansion in Kentucky
Separately, Heartland Home Service has welcomed Lexington, KY-based GreenBox Heating & Air. The addition of GreenBox significantly strengthens Heartland’s presence in the State of Kentucky, according to a press release.
GreenBox specializes in serving central Kentuckians with technicians who live in the area and love their community. This passion for serving extends to the area neighborhoods, whether in using local vendors or supporting local charities through their GreenBox Gives program. GreenBox will have access to Heartland’s innovative technology suite under their ‘Shared Strength Delivered Locally’ strategy. This comprehensive set of innovative business management tools and resources is built around accelerating growth in months and years to come.
“We are excited to partner with Heartland and help expand its presence as a premier best practices and technology-enabled HVAC, plumbing, and electrical home services provider,” said Gwen Riley, President of GreenBox. “With the resources of Heartland and our trade-focused principled core values, we will grow our presence as the employer of choice in Lexington.”
“The GreenBox team and leadership give us a solid platform to expand in the central Kentucky market,” said Heartland’s Viveen. “We welcome them to the Heartland family of equally fantastic brands. We are huge fans of what Gwen has built and cannot wait to see what we will accomplish together.”
GreenBox’s Riley, the management team and technicians will stay on, and the business will continue to operate as normal with additional resources from Heartland.