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Melissa Bellas
MelissaBellas
Articles by MelissaBellas
If you have a Facebook page—congratulations, you’re ahead of several of your competitors in the residential energy market. However, there is a big difference between simply having a Facebook page and leveraging it to its…
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Branding is often overlooked, especially in the propane, heating oil, HVAC and home comfort industries. This is understandable—with expenses tied to fleets, equipment and staff, little budget is left for branding initiatives.  However, consider this:…
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You’ve developed the perfect website complete with eye-catching images, carefully crafted copy and an impactful call to action. However, no matter how much time and effort has gone into creating it, your site is only…
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Digital marketing technologies are growing at the speed of light, giving way to an era of instantaneous, electronic communications. After last year’s severe weather, communication with customers is more important than ever before. With frigid…
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Whether you’re a large, well-known name in the industry or a smaller business looking to grow, your target audience’s tastes and behaviors are evolving and no longer what they might have been 10 years ago.…
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